The USA has not passed a major federal law to regulate the safety of ingredients used in personal care products since 1938. To date, the US has banned approximately 11 personal care ingredients and put restrictions on only approximately 33. There is so much work to be done!
By comparison Canada has banned approximately 600 ingredients.
The European Union, in the past 2 decades, has banned close to 1400 ingredients and has restricted the ingredient levels of over 250 more.
Whim™® will personally formulate its skincare products based on the regulations set forth but, not just adhere to the FDA’s list of banned ingredients. We’ve added many of our own.
Any ingredients considered to be harmful, cancer-causing agents or, that have been proven to lead to infertility and developmental toxicity, will be part of our “No Nasties” list of ingredients. They will never be included in the Whim® products.