Frequently Asked Questions

SKINCARE

Whim skincare is formulated, developed, and manufactured in the good old USA.

Whim explores Multi-Actives for Multi-Benefits. Due to both chronological & environmental aging, our skin ages faster than any other organ of the body. As time passes, the way our body functions slows down. This includes how skin performs, how it regenerates, and how it repairs itself. When this happens, we experience different effects including loss of collagen, elasticity, uneven tone and texture, fine lines & wrinkles, sun damage, and even loose skin. The closest thing we have to a fountain of youth is a good skincare regimen, a nutritious diet, and a healthy lifestyle. To help reverse this damage and improve our appearance it’s important to use skincare products like Whim that utilize higher concentrations of quality active ingredients, advanced skincare technologies and, Mother Nature’s finest botanical ingredients that perform. This is what helps to stimulate collagen production, replace lost moisture, speed up cellular turnover and so much more. It’s the only skincare line you’ll ever need! Please take a look at the Multi-Actives for Multi-Benefits section in the About Skincare section. And if you have an extra minute or two check out Our Story for more information on why Whim is so special to us.

Our products are not organic or all-natural, but we have selected an abundance of skin-friendly, natural ingredients that provide amazing benefits as part of our formulations. These include powerful plant botanicals – fruits, flowers, and herbs. There are incredible marine extracts, including algae & kelp and, of course, the latest in scientific innovation. We do not include parabens, animal by-products, gluten, synthetic colors or dyes, sodium lauryl sulfates (SLS), petrochemicals, phthalates, formaldehyde, mineral oil, or oxybenzone. (See our ingredient page for more info.)

We wish we could formulate “all-natural” but we value product efficacy and results. To formulate products that can deliver anti-aging benefits we need to go a few steps further with our formulations. And because of this, we include superior active ingredients at higher concentrations. Ingredients like peptides, hyaluronic acid, amino acids, AHA’s and more. Unfortunately, based on age and lifestyle choices, for most of us, all-natural products simply aren’t enough.

You can find the product ingredients on the individual product pages by clicking on the “Ingredients we Love” tab or in the Skincare ingredient section. They can also be found on the product packaging.

No, No, a thousand times No! Our products are cruelty-free. We are true lovers of all animals and would never, ever do anything to harm them. You can be assured that we will NEVER test our products on animals. By the way, we have two office cats who have been instrumental in the creation of Whim™, Mr. Boots and Miss Trixie! They are involved in just about everything. Whether we like it or not.

No! All of the products are paraben-free. These days there is no reason to use parabens in a product. There are several wonderful paraben free alternatives available.

A preservation system is essential in any skincare formula. It helps to prevent the dangerous growth and spread of harmful bacteria. At Whim we only formulate using paraben-free preservative systems. And we’re always researching new ingredients and stabilizing alternatives to create only those formulas that are safe, powerful, potent, and results-driven. And, of course, non-irritating and non-toxic as well.

Please check the individual ingredient lists for full transparency on ingredients. You may notice a subtle hint of scent in some products and many times it comes from a fruit, flower or herb extract included in the product. The Age Defying Moisturizer, for example, has a scent to it but that scent is coming from the natural, geranium extract in the product. There is no added synthetic fragrance what so ever. It smells so beautiful it’s hard to believe!  The cleanser on the other hand has a trace amount of added scent to make the product more sensorial.

Some of the Whim products may contain ingredients that aren’t suitable for sensitive skin. If you generally experience skin sensitivity, we suggest you do a patch test first. Try the products on a small section of the skin on the inside of your wrist. Keep an eye open for any skin reactions for 24 hours before applying to your face. And, if you have a known allergy to specific ingredients, please check the individual ingredient panels. Generally, we have very few issues with sensitive skin, but everyone’s skin is different. It’s always best to err on the side of caution.

Yes, there is and the order in which you apply your products is very important. Different products have different molecular sizes. Some penetrate with ease and other set on the surface of the skin. So the order and the method of application is key in ensuring optimal results. Check out our Skincare Guide for details. It definitely makes a difference!

This is what makes the Whim products so incredible! Results vary from person to person but, you will have a combination of wonderful results after just one use that get better and better over time. Depending on the condition of your skin, you should notice softer, smoother, brighter skin in just a few days. However, many report seeing and feeling results after their very first use. The skin’s normal regenerative cycle takes about a month to 6 weeks so many people report their most significant anti-aging results during this time period.

We challenge you to take the ½ face challenge when you first try your Whim products. Just cleanse and apply your products to half of your face only. We are confident you will notice a significant difference right away!

Yes! With the exception of the Multi-Action Exfoliating Scrub, all of the Whim products are developed to be used both AM and PM for optimal results. Our multi-active ingredients provide both protection and correction benefits to the skin and are designed to gently nurture the skin during the daytime and repair the skin while you sleep. For more information please check out the How to Apply Skincare section.

The Whim™ products are put through a series of tests to ensure purity, potency, and safety. We strictly abide by FDA-mandated Good Manufacturing Practices (GMP). And, we adhere to all quality assurance guidelines. Before any product is approved for sale; toxicity, temperature, stability, compatibility, and microbiological tests are diligently performed. For more information check out About Us.

Each product has a shelf life of up to 18 months when unopened, and up to 6 months after the product has been opened. The Whim products are made with many natural ingredients, so they may react to extreme heat or cold. It’s best to store your products at room temperature and out of direct sunlight to maximize product integrity and efficacy.

POLISHING CLEANSER

Depending on the level of your skin sensitivity this cleanser may not be right for you.This  is not your average facial cleanser in that it does a lot more than just cleanse your skin. It contains gentle alpha hydroxy acids to help smooth away uneven skin texture providing a daily polishing for your skin. For some with sensitive skin, alpha hydroxy acids, even the gentlest, may be a bit harsh. If you decide to try it, we recommend you do a patch test to determine suitability on your neck or the inside of your wrist.

The Cleanser contains a very trace amount of fragrance. It’s trace enough to impart a slight, fresh scent during the cleansing process. It’s present at the absolute lowest level of ingredients within the formula.

You must cleanse your skin in the morning and evening. This is non-negotiable in the pursuit of healthy-looking skin. After cleansing before going to bed hopefully you’re using your PM regimen and following with your eye treatment, serum, and moisturizer. Naturally you want to wash any skin care residue from your skin in the morning before applying your AM products. But, even if you skip your nighttime regimen, which we don’t recommend, your skin is probably covered with impurities from your hair, your pillowcase, sheets and just from the temperature change of your body and sweat and oil secretions. Cleanse twice a day no matter what.

EYE TREATMENT

The skin around the eyes is different than the skin elsewhere on the body. This area lacks both sweat and oil glands making it highly susceptible to dehydration and, it’s usually the first place we notice the signs of aging. Because of this, this delicate skin must be treated differently. In many cases, your other skincare products are just too heavy for this unique area resulting in negative results like puffiness, irritated skin, and sometimes little white bumps called milia. Eye treatment products are light-weight, moisturizing, and absorb easily. Apply your Illuminating eye treatment by gently patting in and around the eye area using your ring finger. Never rub or tug this delicate skin as it may cause irreparable damage over time.

Yes, it is. Throughout the processing stage, all gluten has been removed from the Wheat protein to ensure that this skin loving ingredient is gluten-free.

Yes! We can’t stress enough that “Age is not a skin type”! The sooner you start taking care of your skin, the sooner it will start taking care of you. The skin around the eyes is very delicate and susceptible to dehydration. It’s also affected by things like squinting, rubbing, alcohol, smoke, pollution, too much sodium in your diet and so on. So, you see it’s not just age. And there’s no time like now to get this area of your face in tip top shape. It’s always easier to prevent the signs of damage and aging then it is to correct it. So why not start now?

We have included a proprietary combo of peptides that dance together beautifully. There’s Tripeptide-10 Citrulline and Tripeptide-1. Together these powerful peptides diminish the look of those pesky fine lines & wrinkles, and they protect the skin by preventing glycation. Add in all of the other goodies like hydrolyzed wheat and soy protein, hyaluronic acid, phospholipids and skin-loving vitamins and you have a cocktail that won’t give you bags under your eyes.

YOUTH BOOSTING SERUM

One reason, a little goes a long way. Serum has a high concentration of active ingredients that are present to deliver specific results.  Just a few drops should do the trick.  To further seal in the wonderful benefits of your serum, top it off with a moisturizer twice daily!

Serums are more concentrated and contain high doses of active ingredients. Moisturizers are geared towards keeping the skin hydrated, soft and supple. Their active ingredients, namely vitamin C, hyaluronic acid, retinol, and vitamin E are in higher doses so they can address specific skin issues such as hyperpigmentation and fine lines & wrinkles.

Although moisturizers feature some of the same active ingredients as serums, their main purpose is to keep the skin moist – hence the name. Moisturizer is tasked with the important job of maintaining the skins barrier function so it’s less vulnerable to the effects of free radicals and toxins in the environment, as well as the damage caused by any unhealthy lifestyle habits like smoking, unprotected sun exposure and pollution.

AGE DEFYING MOISTURIZER

No. This was a deliberate exclusion on our part. We wanted our Moisturizer to shine like the Queen that it is and didn’t want to dilute its benefits with sunscreens. We don’t use any chemical sunscreens in our products. Only mineral sunscreens in our Broad-spectrum, SPF 30 Protective Shield. Physical sunscreens sit on top of the skin and are not absorbed into the blood stream. It’s most fitting for our line to not include the sunscreens in our moisturizer but separate them out so both products can do their job the way they are intended to.  And, without any fear from those who are thoroughly opposed to chemical sunscreens.  The Whim Moisture Shield SPF 30 is the last step in your AM skincare regimen, or you can apply as needed throughout the day..

The Moisturizer is fragrance free. What you’re smelling is Geranium extract. It’s a beautiful, flowering plant extract that provides astringent properties. It’s known to help skin contract for a firmer, toned appearance. And, it imparts an appealing, natural soothing scent.

Moisturizer is an essential part of your skincare regimen. In the same way that our bodies require us to hydrate by drinking water, so does our skin. It needs hydration. When skin is moisturized it perks up, giving you a healthy plumpness. Similar to watering a wilting plant, it suddenly perks up and looks alive.

SPF 30

Our SPF 30 contains a blend of Zinc Oxide & Titanium Dioxide. We use all mineral filters in the form of physical sunscreens to avoid using any controversial chemical sunscreens like Oxybenzone. It’s most fitting for Whim to eliminate chemical sunscreens from our products. For those thoroughly opposed to chemical sunscreens this is a wonderful option to ease any concerns.

 In our Broad spectrum SPF 30, we use Titanium Dioxide at 7.2%, and Zinc Oxide at 4.0%. In addition to the sunscreens you will also find antioxidant, peptides, jojoba seed oil, rose water and more.

No. This is not a good idea. The molecular size of the moisturizer is much smaller than that of the SPF 30 sunscreens. These sunscreens have the largest molecular size and, because of this, are designed to sit on top of the skin and not be absorbed by it. If you mix the two together you are weakening the anticipated results of both. Keep them separate. And always apply your Age-Defying Moisturizer first.

MULTI-ACTION SCRUB

Absolutely! The only time they can be problematic is if they are in the wrong hands. The key is to take a gentle approach with your exfoliation. You certainly don’t want to scrub your skin raw, and with some exfoliants that is possible. It’s always best to exfoliate in a gentle, circular motion moving from area to area. Start by exfoliating only once a week and build up from there. They key is to be gentle and to make sure your skin is damp or wet with water!

We don’t recommend it. This scrub contains a blend of exfoliants that are both physical and chemical. There’s volcanic ash, alpha hydroxy fruit acids, and bamboo crystals. This process may be irritating to those with skin sensitivity.  If you really wish to try the scrub, we suggest doing a patch test on a small section of your neck and/or your inner wrist prior to using on your face.

Yes, it is fragrance free.

SKINCARE

Whim skincare is formulated, developed, and manufactured in the good old USA.

Whim explores Multi-Actives for Multi-Benefits. Due to both chronological & environmental aging, our skin ages faster than any other organ of the body. As time passes, the way our body functions slows down. This includes how skin performs, how it regenerates, and how it repairs itself. When this happens, we experience different effects including loss of collagen, elasticity, uneven tone and texture, fine lines & wrinkles, sun damage, and even loose skin. The closest thing we have to a fountain of youth is a good skincare regimen, a nutritious diet, and a healthy lifestyle. To help reverse this damage and improve our appearance it’s important to use skincare products like Whim that utilize higher concentrations of quality active ingredients, advanced skincare technologies and, Mother Nature’s finest botanical ingredients that perform. This is what helps to stimulate collagen production, replace lost moisture, speed up cellular turnover and so much more. It’s the only skincare line you’ll ever need! Please take a look at the Multi-Actives for Multi-Benefits section in the About Skincare section. And if you have an extra minute or two check out Our Story for more information on why Whim is so special to us.

Our products are not organic or all-natural, but we have selected an abundance of skin-friendly, natural ingredients that provide amazing benefits as part of our formulations. These include powerful plant botanicals – fruits, flowers, and herbs. There are incredible marine extracts, including algae & kelp and, of course, the latest in scientific innovation. We do not include parabens, animal by-products, gluten, synthetic colors or dyes, sodium lauryl sulfates (SLS), petrochemicals, phthalates, formaldehyde, mineral oil, or oxybenzone. (See our ingredient page for more info.)

We wish we could formulate “all-natural” but we value product efficacy and results. To formulate products that can deliver anti-aging benefits we need to go a few steps further with our formulations. And because of this, we include superior active ingredients at higher concentrations. Ingredients like peptides, hyaluronic acid, amino acids, AHA’s and more. Unfortunately, based on age and lifestyle choices, for most of us, all-natural products simply aren’t enough.

You can find the product ingredients on the individual product pages by clicking on the “Ingredients we Love” tab or in the Skincare ingredient section. They can also be found on the product packaging.

No, No, a thousand times No! Our products are cruelty-free. We are true lovers of all animals and would never, ever do anything to harm them. You can be assured that we will NEVER test our products on animals. By the way, we have two office cats who have been instrumental in the creation of Whim™, Mr. Boots and Miss Trixie! They are involved in just about everything. Whether we like it or not.

No! All of the products are paraben-free. These days there is no reason to use parabens in a product. There are several wonderful paraben free alternatives available.

A preservation system is essential in any skincare formula. It helps to prevent the dangerous growth and spread of harmful bacteria. At Whim we only formulate using paraben-free preservative systems. And we’re always researching new ingredients and stabilizing alternatives to create only those formulas that are safe, powerful, potent, and results-driven. And, of course, non-irritating and non-toxic as well.

Please check the individual ingredient lists for full transparency on ingredients. You may notice a subtle hint of scent in some products and many times it comes from a fruit, flower or herb extract included in the product. The Age Defying Moisturizer, for example, has a scent to it but that scent is coming from the natural, geranium extract in the product. There is no added synthetic fragrance what so ever. It smells so beautiful it’s hard to believe!  The cleanser on the other hand has a trace amount of added scent to make the product more sensorial.

Some of the Whim products may contain ingredients that aren’t suitable for sensitive skin. If you generally experience skin sensitivity, we suggest you do a patch test first. Try the products on a small section of the skin on the inside of your wrist. Keep an eye open for any skin reactions for 24 hours before applying to your face. And, if you have a known allergy to specific ingredients, please check the individual ingredient panels. Generally, we have very few issues with sensitive skin, but everyone’s skin is different. It’s always best to err on the side of caution.

Yes, there is and the order in which you apply your products is very important. Different products have different molecular sizes. Some penetrate with ease and other set on the surface of the skin. So the order and the method of application is key in ensuring optimal results. Check out our Skincare Guide for details. It definitely makes a difference!

This is what makes the Whim products so incredible! Results vary from person to person but, you will have a combination of wonderful results after just one use that get better and better over time. Depending on the condition of your skin, you should notice softer, smoother, brighter skin in just a few days. However, many report seeing and feeling results after their very first use. The skin’s normal regenerative cycle takes about a month to 6 weeks so many people report their most significant anti-aging results during this time period.

We challenge you to take the ½ face challenge when you first try your Whim products. Just cleanse and apply your products to half of your face only. We are confident you will notice a significant difference right away!

Yes! With the exception of the Multi-Action Exfoliating Scrub, all of the Whim products are developed to be used both AM and PM for optimal results. Our multi-active ingredients provide both protection and correction benefits to the skin and are designed to gently nurture the skin during the daytime and repair the skin while you sleep. For more information please check out the How to Apply Skincare section.

The Whim™ products are put through a series of tests to ensure purity, potency, and safety. We strictly abide by FDA-mandated Good Manufacturing Practices (GMP). And, we adhere to all quality assurance guidelines. Before any product is approved for sale; toxicity, temperature, stability, compatibility, and microbiological tests are diligently performed. For more information check out About Us.

Each product has a shelf life of up to 18 months when unopened, and up to 6 months after the product has been opened. The Whim products are made with many natural ingredients, so they may react to extreme heat or cold. It’s best to store your products at room temperature and out of direct sunlight to maximize product integrity and efficacy.

POLISHING CLEANSER

Depending on the level of your skin sensitivity this cleanser may not be right for you.This  is not your average facial cleanser in that it does a lot more than just cleanse your skin. It contains gentle alpha hydroxy acids to help smooth away uneven skin texture providing a daily polishing for your skin. For some with sensitive skin, alpha hydroxy acids, even the gentlest, may be a bit harsh. If you decide to try it, we recommend you do a patch test to determine suitability on your neck or the inside of your wrist.

The Cleanser contains a very trace amount of fragrance. It’s trace enough to impart a slight, fresh scent during the cleansing process. It’s present at the absolute lowest level of ingredients within the formula.

You must cleanse your skin in the morning and evening. This is non-negotiable in the pursuit of healthy-looking skin. After cleansing before going to bed hopefully you’re using your PM regimen and following with your eye treatment, serum, and moisturizer. Naturally you want to wash any skin care residue from your skin in the morning before applying your AM products. But, even if you skip your nighttime regimen, which we don’t recommend, your skin is probably covered with impurities from your hair, your pillowcase, sheets and just from the temperature change of your body and sweat and oil secretions. Cleanse twice a day no matter what.

EYE TREATMENT

The skin around the eyes is different than the skin elsewhere on the body. This area lacks both sweat and oil glands making it highly susceptible to dehydration and, it’s usually the first place we notice the signs of aging. Because of this, this delicate skin must be treated differently. In many cases, your other skincare products are just too heavy for this unique area resulting in negative results like puffiness, irritated skin, and sometimes little white bumps called milia. Eye treatment products are light-weight, moisturizing, and absorb easily. Apply your Illuminating eye treatment by gently patting in and around the eye area using your ring finger. Never rub or tug this delicate skin as it may cause irreparable damage over time.

Yes, it is. Throughout the processing stage, all gluten has been removed from the Wheat protein to ensure that this skin loving ingredient is gluten-free.

Yes! We can’t stress enough that “Age is not a skin type”! The sooner you start taking care of your skin, the sooner it will start taking care of you. The skin around the eyes is very delicate and susceptible to dehydration. It’s also affected by things like squinting, rubbing, alcohol, smoke, pollution, too much sodium in your diet and so on. So, you see it’s not just age. And there’s no time like now to get this area of your face in tip top shape. It’s always easier to prevent the signs of damage and aging then it is to correct it. So why not start now?

We have included a proprietary combo of peptides that dance together beautifully. There’s Tripeptide-10 Citrulline and Tripeptide-1. Together these powerful peptides diminish the look of those pesky fine lines & wrinkles, and they protect the skin by preventing glycation. Add in all of the other goodies like hydrolyzed wheat and soy protein, hyaluronic acid, phospholipids and skin-loving vitamins and you have a cocktail that won’t give you bags under your eyes.

YOUTH BOOSTING SERUM

One reason, a little goes a long way. Serum has a high concentration of active ingredients that are present to deliver specific results.  Just a few drops should do the trick.  To further seal in the wonderful benefits of your serum, top it off with a moisturizer twice daily!

Serums are more concentrated and contain high doses of active ingredients. Moisturizers are geared towards keeping the skin hydrated, soft and supple. Their active ingredients, namely vitamin C, hyaluronic acid, retinol, and vitamin E are in higher doses so they can address specific skin issues such as hyperpigmentation and fine lines & wrinkles.

Although moisturizers feature some of the same active ingredients as serums, their main purpose is to keep the skin moist – hence the name. Moisturizer is tasked with the important job of maintaining the skins barrier function so it’s less vulnerable to the effects of free radicals and toxins in the environment, as well as the damage caused by any unhealthy lifestyle habits like smoking, unprotected sun exposure and pollution.

AGE DEFYING MOISTURIZER

No. This was a deliberate exclusion on our part. We wanted our Moisturizer to shine like the Queen that it is and didn’t want to dilute its benefits with sunscreens. We don’t use any chemical sunscreens in our products. Only mineral sunscreens in our Broad-spectrum, SPF 30 Protective Shield. Physical sunscreens sit on top of the skin and are not absorbed into the blood stream. It’s most fitting for our line to not include the sunscreens in our moisturizer but separate them out so both products can do their job the way they are intended to.  And, without any fear from those who are thoroughly opposed to chemical sunscreens.  The Whim Moisture Shield SPF 30 is the last step in your AM skincare regimen, or you can apply as needed throughout the day..

The Moisturizer is fragrance free. What you’re smelling is Geranium extract. It’s a beautiful, flowering plant extract that provides astringent properties. It’s known to help skin contract for a firmer, toned appearance. And, it imparts an appealing, natural soothing scent.

Moisturizer is an essential part of your skincare regimen. In the same way that our bodies require us to hydrate by drinking water, so does our skin. It needs hydration. When skin is moisturized it perks up, giving you a healthy plumpness. Similar to watering a wilting plant, it suddenly perks up and looks alive.

SPF 30

Our SPF 30 contains a blend of Zinc Oxide & Titanium Dioxide. We use all mineral filters in the form of physical sunscreens to avoid using any controversial chemical sunscreens like Oxybenzone. It’s most fitting for Whim to eliminate chemical sunscreens from our products. For those thoroughly opposed to chemical sunscreens this is a wonderful option to ease any concerns.

 In our Broad spectrum SPF 30, we use Titanium Dioxide at 7.2%, and Zinc Oxide at 4.0%. In addition to the sunscreens you will also find antioxidant, peptides, jojoba seed oil, rose water and more.

No. This is not a good idea. The molecular size of the moisturizer is much smaller than that of the SPF 30 sunscreens. These sunscreens have the largest molecular size and, because of this, are designed to sit on top of the skin and not be absorbed by it. If you mix the two together you are weakening the anticipated results of both. Keep them separate. And always apply your Age-Defying Moisturizer first.

MULTI-ACTION SCRUB

Absolutely! The only time they can be problematic is if they are in the wrong hands. The key is to take a gentle approach with your exfoliation. You certainly don’t want to scrub your skin raw, and with some exfoliants that is possible. It’s always best to exfoliate in a gentle, circular motion moving from area to area. Start by exfoliating only once a week and build up from there. They key is to be gentle and to make sure your skin is damp or wet with water!

We don’t recommend it. This scrub contains a blend of exfoliants that are both physical and chemical. There’s volcanic ash, alpha hydroxy fruit acids, and bamboo crystals. This process may be irritating to those with skin sensitivity.  If you really wish to try the scrub, we suggest doing a patch test on a small section of your neck and/or your inner wrist prior to using on your face.

Yes, it is fragrance free.

SKINCARE

Whim skincare is formulated, developed, and manufactured in the good old USA.

Whim explores Multi-Actives for Multi-Benefits. Due to both chronological & environmental aging, our skin ages faster than any other organ of the body. As time passes, the way our body functions slows down. This includes how skin performs, how it regenerates, and how it repairs itself. When this happens, we experience different effects including loss of collagen, elasticity, uneven tone and texture, fine lines & wrinkles, sun damage, and even loose skin. The closest thing we have to a fountain of youth is a good skincare regimen, a nutritious diet, and a healthy lifestyle. To help reverse this damage and improve our appearance it’s important to use skincare products like Whim that utilize higher concentrations of quality active ingredients, advanced skincare technologies and, Mother Nature’s finest botanical ingredients that perform. This is what helps to stimulate collagen production, replace lost moisture, speed up cellular turnover and so much more. It’s the only skincare line you’ll ever need! Please take a look at the Multi-Actives for Multi-Benefits section in the About Skincare section. And if you have an extra minute or two check out Our Story for more information on why Whim is so special to us.

Our products are not organic or all-natural, but we have selected an abundance of skin-friendly, natural ingredients that provide amazing benefits as part of our formulations. These include powerful plant botanicals – fruits, flowers, and herbs. There are incredible marine extracts, including algae & kelp and, of course, the latest in scientific innovation. We do not include parabens, animal by-products, gluten, synthetic colors or dyes, sodium lauryl sulfates (SLS), petrochemicals, phthalates, formaldehyde, mineral oil, or oxybenzone. (See our ingredient page for more info.)

We wish we could formulate “all-natural” but we value product efficacy and results. To formulate products that can deliver anti-aging benefits we need to go a few steps further with our formulations. And because of this, we include superior active ingredients at higher concentrations. Ingredients like peptides, hyaluronic acid, amino acids, AHA’s and more. Unfortunately, based on age and lifestyle choices, for most of us, all-natural products simply aren’t enough.

You can find the product ingredients on the individual product pages by clicking on the “Ingredients we Love” tab or in the Skincare ingredient section. They can also be found on the product packaging.

No, No, a thousand times No! Our products are cruelty-free. We are true lovers of all animals and would never, ever do anything to harm them. You can be assured that we will NEVER test our products on animals. By the way, we have two office cats who have been instrumental in the creation of Whim™, Mr. Boots and Miss Trixie! They are involved in just about everything. Whether we like it or not.

No! All of the products are paraben-free. These days there is no reason to use parabens in a product. There are several wonderful paraben free alternatives available.

A preservation system is essential in any skincare formula. It helps to prevent the dangerous growth and spread of harmful bacteria. At Whim we only formulate using paraben-free preservative systems. And we’re always researching new ingredients and stabilizing alternatives to create only those formulas that are safe, powerful, potent, and results-driven. And, of course, non-irritating and non-toxic as well.

Please check the individual ingredient lists for full transparency on ingredients. You may notice a subtle hint of scent in some products and many times it comes from a fruit, flower or herb extract included in the product. The Age Defying Moisturizer, for example, has a scent to it but that scent is coming from the natural, geranium extract in the product. There is no added synthetic fragrance what so ever. It smells so beautiful it’s hard to believe!  The cleanser on the other hand has a trace amount of added scent to make the product more sensorial.

Some of the Whim products may contain ingredients that aren’t suitable for sensitive skin. If you generally experience skin sensitivity, we suggest you do a patch test first. Try the products on a small section of the skin on the inside of your wrist. Keep an eye open for any skin reactions for 24 hours before applying to your face. And, if you have a known allergy to specific ingredients, please check the individual ingredient panels. Generally, we have very few issues with sensitive skin, but everyone’s skin is different. It’s always best to err on the side of caution.

Yes, there is and the order in which you apply your products is very important. Different products have different molecular sizes. Some penetrate with ease and other set on the surface of the skin. So the order and the method of application is key in ensuring optimal results. Check out our Skincare Guide for details. It definitely makes a difference!

This is what makes the Whim products so incredible! Results vary from person to person but, you will have a combination of wonderful results after just one use that get better and better over time. Depending on the condition of your skin, you should notice softer, smoother, brighter skin in just a few days. However, many report seeing and feeling results after their very first use. The skin’s normal regenerative cycle takes about a month to 6 weeks so many people report their most significant anti-aging results during this time period.

We challenge you to take the ½ face challenge when you first try your Whim products. Just cleanse and apply your products to half of your face only. We are confident you will notice a significant difference right away!

Yes! With the exception of the Multi-Action Exfoliating Scrub, all of the Whim products are developed to be used both AM and PM for optimal results. Our multi-active ingredients provide both protection and correction benefits to the skin and are designed to gently nurture the skin during the daytime and repair the skin while you sleep. For more information please check out the How to Apply Skincare section.

The Whim™ products are put through a series of tests to ensure purity, potency, and safety. We strictly abide by FDA-mandated Good Manufacturing Practices (GMP). And, we adhere to all quality assurance guidelines. Before any product is approved for sale; toxicity, temperature, stability, compatibility, and microbiological tests are diligently performed. For more information check out About Us.

Each product has a shelf life of up to 18 months when unopened, and up to 6 months after the product has been opened. The Whim products are made with many natural ingredients, so they may react to extreme heat or cold. It’s best to store your products at room temperature and out of direct sunlight to maximize product integrity and efficacy.

POLISHING CLEANSER

Depending on the level of your skin sensitivity this cleanser may not be right for you.This  is not your average facial cleanser in that it does a lot more than just cleanse your skin. It contains gentle alpha hydroxy acids to help smooth away uneven skin texture providing a daily polishing for your skin. For some with sensitive skin, alpha hydroxy acids, even the gentlest, may be a bit harsh. If you decide to try it, we recommend you do a patch test to determine suitability on your neck or the inside of your wrist.

The Cleanser contains a very trace amount of fragrance. It’s trace enough to impart a slight, fresh scent during the cleansing process. It’s present at the absolute lowest level of ingredients within the formula.

You must cleanse your skin in the morning and evening. This is non-negotiable in the pursuit of healthy-looking skin. After cleansing before going to bed hopefully you’re using your PM regimen and following with your eye treatment, serum, and moisturizer. Naturally you want to wash any skin care residue from your skin in the morning before applying your AM products. But, even if you skip your nighttime regimen, which we don’t recommend, your skin is probably covered with impurities from your hair, your pillowcase, sheets and just from the temperature change of your body and sweat and oil secretions. Cleanse twice a day no matter what.

EYE TREATMENT

The skin around the eyes is different than the skin elsewhere on the body. This area lacks both sweat and oil glands making it highly susceptible to dehydration and, it’s usually the first place we notice the signs of aging. Because of this, this delicate skin must be treated differently. In many cases, your other skincare products are just too heavy for this unique area resulting in negative results like puffiness, irritated skin, and sometimes little white bumps called milia. Eye treatment products are light-weight, moisturizing, and absorb easily. Apply your Illuminating eye treatment by gently patting in and around the eye area using your ring finger. Never rub or tug this delicate skin as it may cause irreparable damage over time.

Yes, it is. Throughout the processing stage, all gluten has been removed from the Wheat protein to ensure that this skin loving ingredient is gluten-free.

Yes! We can’t stress enough that “Age is not a skin type”! The sooner you start taking care of your skin, the sooner it will start taking care of you. The skin around the eyes is very delicate and susceptible to dehydration. It’s also affected by things like squinting, rubbing, alcohol, smoke, pollution, too much sodium in your diet and so on. So, you see it’s not just age. And there’s no time like now to get this area of your face in tip top shape. It’s always easier to prevent the signs of damage and aging then it is to correct it. So why not start now?

We have included a proprietary combo of peptides that dance together beautifully. There’s Tripeptide-10 Citrulline and Tripeptide-1. Together these powerful peptides diminish the look of those pesky fine lines & wrinkles, and they protect the skin by preventing glycation. Add in all of the other goodies like hydrolyzed wheat and soy protein, hyaluronic acid, phospholipids and skin-loving vitamins and you have a cocktail that won’t give you bags under your eyes.

YOUTH BOOSTING SERUM

One reason, a little goes a long way. Serum has a high concentration of active ingredients that are present to deliver specific results.  Just a few drops should do the trick.  To further seal in the wonderful benefits of your serum, top it off with a moisturizer twice daily!

Serums are more concentrated and contain high doses of active ingredients. Moisturizers are geared towards keeping the skin hydrated, soft and supple. Their active ingredients, namely vitamin C, hyaluronic acid, retinol, and vitamin E are in higher doses so they can address specific skin issues such as hyperpigmentation and fine lines & wrinkles.

Although moisturizers feature some of the same active ingredients as serums, their main purpose is to keep the skin moist – hence the name. Moisturizer is tasked with the important job of maintaining the skins barrier function so it’s less vulnerable to the effects of free radicals and toxins in the environment, as well as the damage caused by any unhealthy lifestyle habits like smoking, unprotected sun exposure and pollution.

AGE DEFYING MOISTURIZER

No. This was a deliberate exclusion on our part. We wanted our Moisturizer to shine like the Queen that it is and didn’t want to dilute its benefits with sunscreens. We don’t use any chemical sunscreens in our products. Only mineral sunscreens in our Broad-spectrum, SPF 30 Protective Shield. Physical sunscreens sit on top of the skin and are not absorbed into the blood stream. It’s most fitting for our line to not include the sunscreens in our moisturizer but separate them out so both products can do their job the way they are intended to.  And, without any fear from those who are thoroughly opposed to chemical sunscreens.  The Whim Moisture Shield SPF 30 is the last step in your AM skincare regimen, or you can apply as needed throughout the day..

The Moisturizer is fragrance free. What you’re smelling is Geranium extract. It’s a beautiful, flowering plant extract that provides astringent properties. It’s known to help skin contract for a firmer, toned appearance. And, it imparts an appealing, natural soothing scent.

Moisturizer is an essential part of your skincare regimen. In the same way that our bodies require us to hydrate by drinking water, so does our skin. It needs hydration. When skin is moisturized it perks up, giving you a healthy plumpness. Similar to watering a wilting plant, it suddenly perks up and looks alive.

SPF 30

Our SPF 30 contains a blend of Zinc Oxide & Titanium Dioxide. We use all mineral filters in the form of physical sunscreens to avoid using any controversial chemical sunscreens like Oxybenzone. It’s most fitting for Whim to eliminate chemical sunscreens from our products. For those thoroughly opposed to chemical sunscreens this is a wonderful option to ease any concerns.

 In our Broad spectrum SPF 30, we use Titanium Dioxide at 7.2%, and Zinc Oxide at 4.0%. In addition to the sunscreens you will also find antioxidant, peptides, jojoba seed oil, rose water and more.

No. This is not a good idea. The molecular size of the moisturizer is much smaller than that of the SPF 30 sunscreens. These sunscreens have the largest molecular size and, because of this, are designed to sit on top of the skin and not be absorbed by it. If you mix the two together you are weakening the anticipated results of both. Keep them separate. And always apply your Age-Defying Moisturizer first.

MULTI-ACTION SCRUB

Absolutely! The only time they can be problematic is if they are in the wrong hands. The key is to take a gentle approach with your exfoliation. You certainly don’t want to scrub your skin raw, and with some exfoliants that is possible. It’s always best to exfoliate in a gentle, circular motion moving from area to area. Start by exfoliating only once a week and build up from there. They key is to be gentle and to make sure your skin is damp or wet with water!

We don’t recommend it. This scrub contains a blend of exfoliants that are both physical and chemical. There’s volcanic ash, alpha hydroxy fruit acids, and bamboo crystals. This process may be irritating to those with skin sensitivity.  If you really wish to try the scrub, we suggest doing a patch test on a small section of your neck and/or your inner wrist prior to using on your face.

Yes, it is fragrance free.