The USA has not passed a major federal law to regulate the safety of ingredients used in personal care products since 1938. To date, the US has banned approximately 30 personal care ingredients.
Canada has banned approximately 600 ingredients.
The European Union, in the past 2 decades, has banned close to 1400 ingredients and has restricted the ingredient levels of over 250 more.
Whim™ will personally fill the void and formulate its cosmetic products based on the strictest regulations set forth and not simply adhere to the FDA’s list of banned ingredients.
Any ingredients banned or considered to be hormone disruptive, cancer-causing agents, allergens or, that may lead to infertility and developmental toxicity, will be part of our No No list of ingredients. They will never be included in Whim™ products.